Branding Specialist

Qualification: Bachelor's or Master's degree (16 years of education) in Design, Visual Communication, Marketing or a related discipline from an HEC-recognized institution/ university. Preference would be given to foreign qualified candidates with proven track record. Experience: At least 5 years in brand or design leadership, with a portfolio covering identity systems and their application across channels. Skills & Competencies: • Brand strategy and identity systems • Design systems, templating and asset governance • Creative direction and quality assurance • Adobe Creative Suite and Figma proficiency • Collaboration with product, communications and event teams Key Performance Indicators (KPIs): • Consistency of brand application across products and campaigns. • Turnaround and first-pass acceptance rate of creative assets. • Completeness and currency of the brand asset library.